How to Make Noise at Summer Music Festivals
Two years after attending Lollapalooza 2016, I still have my State Farm fanny pack and am forever grateful to Cottonelle for providing ponchos and wipes to combat the horrible weather. […]
rEvolution Proudly Sponsors Lincoln College Rowing
rEvolution’s Chief of Staff Darren Marshall takes great pride in his Lincoln College of the University of Oxford crew days – a time when his love for the passion and tribal camaraderie […]
How Confidently Do You Understand Sponsorship ROI?
A recently published report stated that while sponsorship spend is on the rise, only 19% of sponsorship professionals are confident in measuring partnerships’ return. While there has already been conversation […]
College Football Sponsorship – The Winning Playbook
It’s hard to believe that college football is now underway (and unfortunately for some teams, their CFP aspirations are already looking a little bleak). But no matter how your favorite […]
The FIFA World Cup Party – Fight for your rights to work hard for you
It is just before midnight on a warm summer night when a large group of drunken and raucous Mexican fans approach some local policemen on a street in Moscow. The […]
In telling the American soccer story, Continental gets back to basics
When the U.S. did not qualify for the 2018 World Cup, longtime U.S. Soccer and MLS sponsor Continental Tire had the opportunity to reflect on its soccer campaign for 2018. […]
rEvolution Announces Hiring of Chris Sonntag to Lead Global Sponsorship Consulting Group
rEvolution, the integrated global sports marketing and media agency, continues to establish its position as a global industry leader by hiring Chris Sonntag as Managing Director, Head of Global Sponsorship […]
rEvolution’s Top 3 Takeaways From Brands That Broke Through At The CFP
After attending the “big game” or a major sporting event like the College Football Playoff, many a fan will say, “You should have been there,” as they reminisce on the […]
Sponsorship Works – But How?
Anyone involved in sports marketing has undoubtedly sat through countless conference sessions where a sponsor has trumpeted its massive ROI or a league has proudly proclaimed how “sponsor-friendly” are its […]
Sponsors: To Finish First Among Equals, Focus On Your Signature…
rEvolution has used its groundbreaking ROI model on hundreds of sponsorships over the past decade, including sponsors of the NFL, College Football Playoff, March Madness and NASCAR, among many others. […]