TV in an integrated media world
Looking deeper at TV should always be a priority for marketing organizations. There is typically a huge price tag, little measurement and minimal oversight from the client side once buys […]
Welcome to the "Digital First" World
We live in a customized digital world where we want it our way—we live on a steady diet of Spotify playlists, Netflix binge sessions and hand-picked sports highlights, making everyone’s […]
Dodgeball, the Pro Bowl, and the NFL’s Bet That We’ll Watch Anything “NFL”
How do you cash in on a meaningless exhibition game? The NFL is about to try. The Shield has been attempting to revive the glorified annual scrimmage that is the […]
Why We’re Bullish About Next Year’s CFP Viewership
Now in its third year, the College Football Playoffs has seen ebbs and flows in television audience numbers due, in part, to timing. For sponsoring and presenting sponsors, the stakes […]
Handicapping Ratings for College Football’s Biggest Week
New Year’s Resolution – Don’t Let Big Data Kill Storytelling
For this month’s MediaPost column, rEvolution VP of Media David Calkins suggested a proper New Year’s Resolution for all media marketers to adopt – “Don’t Let Big Data Kill Storytelling.” […]
The World Series’ Best Ads – Game 1
It’s been 174 combined years since the Cubs and Indians hoisted a World Series title. Also years in the making – the massive MLB TV-deal which was struck in the […]
Have We Reached “Peak” NFL?
After a quarter of the way through the 2016 – ‘17 season, viewership is down 12%. Whether you believe the election, Colin Kaepernick, cord-cutting millennials, or a combination of the previously mentioned factors are to blame, is there reason to believe we’ve reached “peak” NFL?
How Brands are Leveraging the 2016 NBA Draft
Just days removed from a miracle season from LeBron James and the Cleveland Cavilers, the NBA already has their eyes set on the 2017 season. The NBA Draft is Thursday […]
Observations From Ultra Music Festival (As Observed From My Couch)
If you were at Ultra Music Festival in Miami, you’re probably still trying to recover. Your ears are still ringing from three, jam-packed days of blaring techno music. Your eyes […]