PAW Patrol. It’s the biggest thing on the planet for people whose planet is roughly the size of home, preschool and the playground, and Rocky, Chase, Marshall, Skye and Rubble are the Avengers for those still a few years from reading their first comic book. And the only thing better than following along with the problems and solutions (there’s always a solution!) of Adventure Bay, if you’re a fan, is visiting it yourself.
Beginning in 2015, that’s exactly what we did – working with Spin Master to bring the iconic settings, structures, vehicles and (most importantly) pups on a nationwide tour for four years running. Incorporating local fire departments, police departments and dog rescues, the Roll Patrol Tour reached out to the community and even ended up on “The Ellen Show.” A cultural force of its own to rival the show it celebrates.
“My favorite thing about PAW Patrol is seeing how much joy our work brings to so many kids. Their huge smiles and excitement as they step into Adventure Bay – to explore, meet their favorite pups and even go on their own rescue adventures – it’s like nothing else!”
Director, Client Services
“The Roll Patrol Tour has been a PR dream – from working closely with local media, first responders and mommy bloggers across the country to capping it off with a really successful collaboration with “The Ellen Show” starring wiz kid and (of course) PAW Patrol super fan Brielle.”
Manager, PR & Communications
VISITORS TO ADVENTURE BAY TO DATE
OVERALL PR IMPRESSIONS TO DATE
TOTAL PAW PARENT NEWSLETTER SIGNUPS TO DATE
The Ellen Show
Ellen’s favorite five year-old genius, Brielle, joined the Roll Patrol Tour for a special mission: help Chase, Marshall, Rubble and Skye solve riddles to earn a PAWsome prize! Involvement with “The Ellen Show” earned an extra 22 million impressions, which boosted the tour’s total PR impact to more than 110 million impressions.