No matter how cool the athlete, to someone he's "just dad"


Wiley X’s range of tactical and athletic glasses are about one thing – protection. When they came to rEvolution to identify an athlete who made sense to help launch its line of youth athletics lenses, we immediately thought of a man synonymous with the same thing – legendary American soccer goalkeeper Tim Howard.

Taking Tim’s protective nature a step further though, our spot imagined what his legendary “overprotective” nature would look like at home with his daughter (and fellow standout soccer player) Ali. The resulting playful spot shows that even super cool dads can be a lil dorky at home, and even something traditionally dorky like protective glasses can be super cool.

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Featured Playmaker

“Definitely one of my favorite commercial shoots to direct. The sweetest and funniest father-daughter duo, Tim was looking out for Ali from the very start. All of this effortlessly translated on screen for a spot that is genuinely humorous and heartfelt, which is exactly what Wiley X was going for.”

Peter Wiese
Content Director, Creative Services


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