In this month’s MediaPost column, just ahead of a summer full of marquee sporting events and music festivals, Brian turns his pen’s focus to experiential marketing. Here at rEvolution, we have a saying about activation – don’t just take brands to the event, make brands the event. What does that mean, exactly? Find out for yourself.
May MediaPost // Best Practices In Experiential Marketing
by Kevin McGraw | May 3, 2016 | Creative, Culture, Event Marketing, rEvolution News