While media is chief around the College Football Playoff (CFP) and NCAA Bowl Season, experiential activation adds an immense amount of value for a brand with consumers on-site. rEvolution was on the ground at the CFP and reports back on some of the highlights. Download rEvolution CFP POV.
Ratings Aside, College Football Playoff Shows Importance Of On-Site Brand Activation
by Evan Vladem | Jan 1, 2016 | POVs