Jul 20, 2018 | rEvolution News, Sports Marketing
rEvolution continues to make news this month, including high-profile sports marketing insight and brand activation applause. In response to Bleacher Reports’ most recent e-commerce success around its limited-edition Hip Hop […]
Jun 29, 2018 | rEvolution News, Sports Marketing
With the start of the 2018 FIFA World Cup this month, our deep bench of sports marketing experts shared words of wisdom with the media as it relates to the […]
Jun 26, 2018 | Sports Marketing, Trends
There is a modern-day pilgrimage in progress in America — a phenomenon University of Michigan economics professor and co-author of “Soccernomics” Stefan Szymanski refers to with tongue-in-cheek as “colonization.” The […]
May 31, 2018 | Awards, rEvolution News, Sports Marketing
It’s been a busy and exciting couple of weeks for the rEvolution team, from taking home not one, but two Silver Telly Awards to our official press partnership and Masterclass […]
May 22, 2018 | Advertising, Creative, rEvolution News, Sponsorship, Sports Marketing, Television
When the U.S. did not qualify for the 2018 World Cup, longtime U.S. Soccer and MLS sponsor Continental Tire had the opportunity to reflect on its soccer campaign for 2018. […]
Apr 20, 2018 | Creative, rEvolution News, Sports Marketing
rEvolution’s VP of Marketing Communications Dan Lobring provides some words of marketing wisdom when it comes to breaking a creative slump and best practices when marketing to millennials. To stay […]
Dec 13, 2017 | rEvolution News, Sports Marketing
A few days before the CFP semifinal bowl games, rEvolution EVP and college football connoisseur Larry Mann joined CNBC’s “Squawk Box” to discuss the “Big business of college bowl games.” […]
Nov 2, 2017 | Research, Sponsorship, Sports Marketing
Anyone involved in sports marketing has undoubtedly sat through countless conference sessions where a sponsor has trumpeted its massive ROI or a league has proudly proclaimed how “sponsor-friendly” are its […]
Mar 28, 2017 | Advertising, Sponsorship, Sports Marketing
The NFL has moved three teams in 15 months, and it saved the biggest for last. The Oakland Raiders have announced that in 2019 they will become the Las Vegas […]
Mar 14, 2017 | Culture, Fashion, Public Relations, rEvolution News, Sports Marketing
When the Bulls signed veteran guard and Chicago native Dwayne Wade last offseason, the city didn’t realize he was bringing an extravagant fashion event with him. Slated for March 19 […]